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[Lianyungang Daily] Jiangsu sky bet login Vocational College: seize the new track of cultural tourism and open a new era of "e-commerce cultural tourism"

Publication time: 2024-06-17 Source: Jiangsu sky bet login Vocational College Author: Jiao Jianguang Liu Yi Photography: Number of views:10

May 28, “Praise to Xingang CityThe new era of cultural tourism - I speak for Lianyungang" practical training launching ceremony was held at Jiangsu sky bet login Vocational College。This practical training activity is organized by Jiangsu sky bet login Vocational College、Jiangsu Haizhou Bay Development Group、Co-organized by Haizhou Cultural Tourism Group,Aims to fully integrate the superior resources of all parties,Exploring new paths for students to become talents in multiple ways,Cultivating new talents in the applied e-commerce industry。

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"Dongsheng Shenzhou,Journey to the West to the Holy Land。Rich cultural and tourism resources have always been an important business card for the economic development of the port city,It also provides a broad stage for students’ professional practice。Jiangsu sky bet login Vocational College in terms of talent training and social services in the field of digital e-commerce,Always insist on building the brand and upgrading and changing the track。" Jiao Jianping, Vice President of Jiangsu sky bet login Vocational College said,“This training,Our school accurately connects the new track of Lianyungang cultural tourism,Take the lead in opening a new era of ‘e-commerce, culture and tourism’,It is to implement the spirit of General Secretary Xi Jinping’s important speech “We must develop vocational education well”,Vivid practice of gathering young forces to develop new productive forces。”

As understood,This training will conduct comprehensive marketing and promotion of Hong Kong City’s cultural tourism products through social platform accounts such as Douyin,Activate new vitality of cultural tourism brand,Enrich the new connotation of cultural tourism brand。In 1-month practical training,Students will focus on the core advantage communication channels of scenic spots,Do a good job in IP marketing of “live broadcast + short video” with its own traffic,With the system thinking of "operation front-end + user portrait + data operation and maintenance",Build a content and theme planning、Brand Creation、Content Creation、Integrated solutions for cultural and tourism integration in new media operations and other aspects。Finally,Form “one hundred people to enjoy one hundred sceneries、A hundred people taste a hundred flavors、One hundred people create one hundred articles、One hundred people make one hundred accounts” omni-media cultural tourism IP promotion matrix,In order to help students fully realize the training and improvement of comprehensive digital sky bet login skills。

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In recent years,Lianyungang culture and tourism consumption have become an important support to enhance the vitality of the city and promote the economic development of the port city,Especially Lianyungang relies on the "Journey to the West Culture"、Mountain and sea natural resources and unique local sky bet login resources,Create a series of sky bet login tourism brands such as "Lianyungang Summer", "Lianyungang Taste", "Lianyungang Accent" and "Liandao Music Festival"。

"In this "sky bet login cultural tourism" practical training,By gathering the four-in-one resources of school administration, administration and enterprises,Come and create a high-quality content promotion and communication platform with the theme of culture and tourism,Thus promoting new ideas for digital promotion of Lianyungang cultural tourism market、New Trend、New gameplay。I think this is a very valuable thing、Things with leading significance” said Zhu Lixian, Dean of the School of Business,“This is an inevitable choice for our school to upgrade its brand strategy from “sky bet login to help farmers” to “digital commerce to promote agriculture” and then to launch “sky bet login and cultural tourism”。”

"They need a platform,We need talents。The launching ceremony of this training is the integration of school administration, enterprise and industry、Complementary advantages and resources、Collaborative development has laid a solid foundation。" said Han Jiayi, deputy general manager of Liandao Development and Tourism Company of sky bet login Haizhou Bay Development Group。Within the one-month training period,Participating companies will provide professional quality and job ability training courses for students,Provide internship resources and opportunities for outstanding students,Effectively solve students’ worries about graduation and employment。

Over the years,Jiangsu sky bet login Vocational College has always been committed to building an e-commerce brand to help farmers and keeping up with the track upgrades and changes of the times,Building school-enterprise cooperation、School-local symbiosis talent training pattern,Actively innovate new models of talent training,Work hard to write great articles that serve local development。Back in September 2020,Started the related practice of "e-commerce to help farmers" to serve local development,And gradually created a short video + live broadcast brand called "Business to Prosper Agriculture" featuring the cultivation of digital e-commerce talents。Nearly 3 years,Has continued to export nearly a thousand talents of various types including e-commerce live streaming to the society。


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